Our new name is what we do

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Our new name – Whistler Woodcraft – reflects our focus on the craft of working with wood.

When I started this business, I wanted a name that reflected the wide range of genres in which I worked. As my wife will attest, I have a touch of ADHD, which is reflected in the many media in which I create using a combination of artistic flair and technical expertise.

I started early in life as a photographer, where I developed my eye for composition and deep technical knowledge of the technology of cameras and the chemistry of printing.

Later I started working with wood, designing and creating furniture for our house. My career has been in the dynamic business of high tech, and every time I changed jobs I channeled my stress into a new piece of furniture.

I then became interested in stained glass, and once again designed and created a wide range of pieces for our house and as gifts.

I probably would have gotten into fused glass and pottery as well if I could have afforded the kilns.

When I decided to evolve from a hobbyist to a craftsperson, I focused on what I did – which is pretty much anything that caught my interest – and Whistler Fine Arts was born. I quickly learned that both photography and stained glass are not very profitable.

Modern cameras and smart phones are so capable that pretty much anyone can take a good picture now. Very few people are willing to pay for a photograph.

Stained glass is so time-consuming that few people are willing to pay what it really costs to produce a Tiffany-style glass panel. By the time I add up my material costs and the number of hours in a piece, I barely make minimum wage at the price at which people are willing to pay.

Cheap foreign knock-offs have also flooded the craft market and driven price expectations into the ground.

But hand-made wood pieces are still appreciated by some, especially when they are built from unique wood sourced locally. So we are going to focus on wood for the next while, and I wanted our name to reflect that.

My medium is wood and my differentiating factor is my craft, so “Whistler Woodcraft” was born.

Join me in my journey as I explore unique sources of wood and build interesting, beautiful and functional items for your home.

Wally.

Introducing Wally 2.0

There is an old saying that goes “if you are doing what you love it’s not really a job.”

After 30 years in technology, I have decided to pursue my alter ego and have launched Whistler Fine Arts to showcase my inner artisan.

Very few people know that while I was busy dealing with the chaos and uncertainty of high tech, I was also honing my skills in a variety of crafts.

My work/life balance was usually heavily weighted towards work. The exception was when my job disappeared, which was an all to common occurrence. My plan for dealing with the stress and uncertainly of unemployment was to immerse myself in a new project. My house is now littered with custom furniture and stained glass, each of them linked to a specific life event. Each project got bigger, more elaborate and more challenging.

Yes, I have a habit of changing jobs too often.

I finally decided to flip my world around and pursue my craft while working part-time in technology.

Even now, however, I cannot help but look a the opportunities to link the worlds of e-commerce and art. www.whistlerfinearts.com is an opportunity to both launch a new career and to learn a whole new technology.

Who knows, I might be able to build this into a whole new start-up…

Wally.

Welcome to Whistler Woodcraft